Starbucks Coffee At-Home

I came onto the Starbucks account as the Senior Digital Producer for the website https://athome.starbucks.com/.

In this role, I acted as the lynchpin between our clients, UX teams, design, copywriting, developer teams, SEO and data teams.

Our team’s primary goals were:

  • Optimizing content, layouts, new features, and SEO to improve site metrics including conversions and overall time on site.

  • Delivering new content that would add value to current customers and attract new website users and purchases.

  • Analyzing site analytics, SEO, 3rd party data, A/B testing, current consumer trends to inform strategy and create content and development update roadmap.

  • Working with developer team to groom backlog, plan sprints and establish acceptance criteria for user stories.

Client: Nestle Coffee Partners

Year: 2022-2023

Completed while working at The Integer Group.

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