Beer Institute

The Beer Institute’s online presence was a cluster of small initiatives, advocacy campaigns, and educational information all held together by an out-of-date (and hard to navigate) website. With years worth of great content to audit, our team built a navigational hierarchy that better displayed the material. More importantly, our update made the site “sticky.” 

By creating recurring navigation elements at the culmination of each page, along with a highly visual and reiterative footer navigation, we saw a 300% increase in average time-on-site and dramatically increased visitor engagement. 

Client: Beer Institute

Year: 2017

Completed while working at Push Digital.