The NAM - “This is our Shot”

The National Association of Manufacturers came to POOLHOUSE looking for a campaign that could help in the fight against COVID-19, we were ready to step up and take our shot. The COVID-19 vaccine would soon be available to manufacturers and their employees across the country, and we needed to build a campaign that would help remind people why getting the vaccine was so important.

The research told us that we needed to create a campaign that focused on positive outcomes, that found common ground for our audience, and that was transparent about our motivations. And what better way to accomplish that than with a funny spot that highlighted the very thing that motivated us to take this project on in the first place — the people that we care about.

The “This is our Shot” campaign managed to capture the hearts and minds of manufacturers and people outside of the industry alike. As a result of the launch, the National Association of Manufacturers was able to:

-Garner attention from national media outlets like FOXNews, influencers and associations alike

-Reach an audience of 8.1 million people through social channels

-Received 2.5 million video views on social media

-Drive over 17,000 visitors to their website

Client - The National Association of Manufacturers

Year - 2020

Completed while working for POOLHOUSE.